In order to increase the share of the bakery products on the Russian market, the Serebryany Bor Company decided to launch a line of gingerbreads with fruit fillings. The development of the visual image of the brand was entrusted to the Soldis Communication Agency. The uniqueness of the project consists in the original and extremely laconic form of execution of the logotype, which represents a visual transformation in the name of the product - gingerbreads - directly into the logotype.

The appeal of the product, the quality and naturalness of its ingredients were transmitted to the consumer using the accentuated product area, highlighted using light and contrasting color. The taste palette of the brand was differentiated using special marks of different color and number of the taste (No.1- peach, No.4- cherries, etc).