The studies have shown that there was a free niche on the market of bakery and confectionery items, namely, the chocolate sponge cakes. Thus came the idea of creating a new brand.

They have developed an original logotype implemented in the 16th century style. It is located in the center of the packaging and takes a large area, which improves its perception and helps to memorize the product.

The background of the packaging is made as a chocolate bar, and the bright frame helps to avoid the excessiveness of dark color and perception of the product as one that is excessively rich in calories, adding an element of gracefulness and lightness.

The overall stylistic solution of the packaging transfers the feeling of the Shakespearean times in combination with the modern motives.