A large assortment of wafer cakes on the Russian market brought up the need to use unconventional market moves during the creation of a new brand.

The original name became the central element of the design. It expresses a desire or a dream, transfers emotional sensation, certain image, which is further implemented in the design concept.

The general stylistic solution of the packaging including clouds in the background, color range, specific images of the product area creates the feeling of a light, pleasant atmosphere and makes a willing to try the product.