The restyling was called to update the design, retain brand awareness, and create a single product line with three sub-concepts. This brand has a steadily high level of sales, since it offers traditional fillings that are familiar since childhood.

The target audience includes married urban residents above 30 years of age. These people value soulful conversations among family and friends. Tea parties with candies are part of the ritual. A tea still-life implemented in retro style and an appetizing product illustration area transmit the wonderful atmosphere of a tea party with the friends. The sign of the Pokrov factory is used in the design.