The Cadbury chocolate has been purveyed to the English royal court since 1854. It is created for those, who try to find harmony in all things, value traditional time-tested taste and high quality.

Each element of the design strictly corresponds to the positioning concept. Crown, heraldic symbols and decorative tape appeal to the royal origin of the chocolate. Gold stamping and embossing add richness to the decoration of the packaging. The background colors are part of the Cadbury brand identity. The original shape of the box makes the candies stand apart from their competitors.

The retro motives and classical elements run through the prism of contemporary design and contribute to the identification of Cadbury as a premium traditional chocolate worthy of kings.