The decision about restyling was made in order to strengthen the Alpen Gold Composition’s stance on the market of boxed chocolates. The new visual image of the brand was called to target more accurately the value preferences of the prospective buyers.

The target audience of the brand includes men and women of 20 to 45 years old with average income level. They prefer to spend time with their friends and pamper themselves and their friends with good mood-enhancing food.

The design concept immerses the customers into an atmosphere filled with warm friendly smiles, joy and fine taste of real Alpen Gold chocolate with a variety of great fillings.

The assorted chocolates are placed into a gift box, which can be taken along when visiting friends.